It takes more than just continuous output to get anywhere with a blog
Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and the reader too. Make it as easy as possible for users to go from general content to the more specific content they
want on your site. Add navigation pages when it makes sense and effectively work these into your
internal link structure. Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever.
Think like a human not a spider
‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The webmasters should make sure that while creating a website, the content should be logical and should consists of those keywords which will help the website to be easily traceable. If your meta description is a duplicate, the user experience in Google will be less. Although page titles might vary, all pages seem the same as all descriptions are equal. Meta description tags can influence click-throughs but aren't directly used for rankings. The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page.
Identify content opportunities
Make the content flow easily to keep people intrigued and reading. A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. The problem with directories: A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. Most SEO consultants are looking to build backlinks. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully.
On page optimization techniques for better rankings
According to Gaz Hall, a UK SEO Consultant : "Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. " Search engines also assess, in great detail, the
technical aspects of your website. For example,
how quickly the site loads plays a major role in your
website ranking. Search engines also take into
account how accessible your server is. Because,
ultimately, Google and other search engines want
to provide the best possible search results. So, the
aim is to guide visitors to sites which work well, and
which can always be accessed and used. Quality means not something rammed with keywords which isn’t actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. The following are the two most important things you need to ensure: that (1) your page loads quickly (under 2 seconds) and (2) your page is as small as possible with the least number of requests. Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers.
Don’t Forget About a Sitemap
A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases.
Use a content delivery network
If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing your site so it meets the latest criteria.