Don;t forget to unblock search engines from crawling your site

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way. How do you find people who value SEO enough to pay your prices? There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term?

Why is Blog Commenting important?

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. A silly issue that causes huge problems -- and happens more often than you would think -- is that sometimes people forget to unblock robots from crawling and indexing the website after the website goes live. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters.

SEO tactics that work

If you are focused on a local market, it is also important to get connected with local businesses and organizations. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. At a bare minimum, include social sharing buttons on your content. Anchor text diversification is all about not having the text links. Most SEO consultants have said goodbye to spammy, shady optimization techniques because Google actively penalized you for it since 2011. Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year

Optimization ensures the Website is organized efficiently and succinctly

According to Gaz Hall, a UK SEO Consultant : "The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. " Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Search engine do not give you links that are counted to your link popularity. You need to write content that others want to link to. And in my opinion, if you are not passionate about what you are writing, then it will be hard to get links pointing to your content. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a more useful site It’s entirely possible that Google actually uses some sort of hidden sliding scale to determine its quality score.

Industry Content Analysis

Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. The biggest mistake I find search engine optimization (SEO) copywriters making is attempting to substitute a generic term for a specific keyphrase. Paid links are links garnered in exchange for payment. They can come from a network of link buyers and sellers, and a network usually consists of a group of low-quality sites that collectively link to a specific website in an effort to increase it’s authority in SERPs. Other times, there may be a reciprocal linking program, where a group of websites link to one another. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site.

Dynamic vs Static- Which is preferred?

There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and frequently shared, it’s worth optimizing that content even further. Mobile search is outshining desktop search. Make sure your website is mobile-friendly so users can easily navigate your site from their phone, especially if you are small, local business. For those who have the budget and want instant visibility paid search often referred to as pay per click or PPC for short is the ideal solution. Using platforms such as Google AdWords or Bing Ads advertisers can market their business to potential customers anywhere in the world. Like SEO, PPC is a very specialist field and to get the best results it’s advisable to employ a company that knows what they’re doing and has a proven track record of success.