Structure your content to meet your SEO needs

Ensure the number of visits and new visitors from within your target market is increasing. On-Page Optimization undoubtedly is a pillar for SEO. If even one pillar fails in having solid base, it will definitely collapse. Hence, On page optimization is a very important aspect of successful Search Engine Optimization. Whether it’s crawling of search engines or indexing the pages or may be improving the ranking of the results, on-page optimization plays a major role in SEO success. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you only have to change the structure of the variable – the site fills in the data automatically. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good “votes” from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you’ll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it’s all about! An SEO writer must take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them.

Intrigue your audience to stick around

If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. Find out which channels are driving traffic to your competition . Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know where to start and what advice to follow.

Pick a Keyword to Target

You need to come up with blog post ideas, and there are various sources of data that can help you come up with topics. Randomly guessing without leveraging these data sources will hinder your potential. So how can we figure out what people are searching for when they are on Google? If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. When you’re browsing the web, the content you come across can come in a number of different flavors. Often, the nature of the content can tell you a little about the owner of the blog/website too. Either this is a website belonging to someone who is mostly interested in their visitors and who doesn’t care whether they ‘rank’ or not; or it’s content that is clearly aimed at Google, with the visitors as an afterthought. One way to approach SEO is to write catchy headlines. When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query.

Use Engaging Images & Videos

According to Gaz Hall, a UK SEO Consultant : "Writing a good title tag should read more like a newspaper headline than a bunch or keywords, so keep it descriptive, but of course, still with keywords included. There are many different opinions on the ideal length of the title tag, but most agree that 110 characters should be the minimum." Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any other black hat SEO tactics (like keywords in a white font on a white background) are all off limits. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search engine ranking are crawling the web in search of sites that are conversational and have valuable content. (Not to creep you out, but Google’s system is critiquing your site like an extremely intelligent superhuman would.) Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns.

Use SSL Certificate To Boost Ranking

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down Google, as it has to decide on whether this content is of any value to its visitors. It’s not most of the times. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain. All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does.

Measure and Improve

Search engines can also look at the search history for a given user. Basically, the search engine maintains a log of all the searches you have performed when you are logged in. Paid links are another no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results